Have you recently set up a healthcare charity foundation? Do you want to actively aid doctors and nurses in their attempt to optimize their level of patient care? If so, you’re going to need to go above and beyond providing moral support… you’re going to need to stump up some cold, hard cash.
Don’t worry; this money doesn’t necessarily have to come out of your own pocket! You can encourage other people to donate to your charity — and in turn, the hospitals that you support — by running fundraising events.
Do you want to enjoy a vast amount of financial success from your maiden charitable function? If so, be sure to put the advice laid out below into practice.
Here are three things you must consider when planning your first fundraising event:
Define your cause
You’re raising money — that much is for certain — but who exactly are you raising money for? More importantly, why are you raising it? If you’re serious about reaching your fundraising target, you need to take on this challenge with a definitive cause in mind. This will help you to create a clear promotional strategy that appeals to your target audience, which in turn will help your donors to connect with your event on a more personal level. The result? Your patrons and benefactors will feel more captivated by the work you are doing, and this should ultimately result in them digging deeper into their pockets.
Give your attendees something to take away
If you want to maximize your fundraising endeavor’s profit potential, you need to leave a lasting impression on your event attendees. You can achieve this crucial feat by providing each of your benefactors with an individual giveaway item.
Caricatures are a simple yet effective donator-engagement tool that you should consider investing in. This incredibly personal form of artwork will be a constant reminder of your event and the good work you do, and the intrigue that it generates will ensure that your function remains a talking point for weeks to come. Look around online for more information about the very best caricaturists in your local area.
Set yourself a monetary target
Once you’ve defined your cause, you then need to set yourself a fundraising goal. With a clear monetary target in mind at all times, you will be less likely to overspend on unnecessary add-ons when planning your event.
To set your fundraising goal in an efficient, effective, and realistic fashion, you must:
- Make sure your goals pass the S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Time-based) test
- Collect relevant fundraising data in your niche healthcare field
- Work alongside both doctors and donators to come up with a feasible target
If you want to actively aid the healthcare institutions and establishments that your charity works alongside, you’re going to need to raise some cold, hard cash. To achieve this all-important feat, it’s imperative that you become well versed in the art of fundraising. Put the advice laid out above into practice, and you’ll be sure to do it justice.
